From the September 2006 Idaho Observer:


Chances are itís not the news

Smoking is good for you. Fluoride prevents cavities. Ground-level emissions of CFCs cause ozone holes. AIDS came from people having sex with monkeys. Vaccines rid the world of polio and smallpox. You must overspray entire regions with toxic pesticides to prevent outbreaks of West Nile virus. To prevent a global outbreak of avian flu we must mass murder millions of domestic birds. This pill cures this, that pill cures that, eggs are good for you, eggs are bad for you. Take two aspirin and call me in the morning.

Everything mentioned above has been packaged and delivered to us as "news." But itís not news. Its public relations.

Edward Bernays (Sigmund Freudís cousin and the "father of public relations") discovered that he could sell people (engineer consensus) on just about anything, no matter how absurd, by hiring "third party authorities" to plead the case for his clients. In the 1920s he was able to "engineer consensus" that bacon and eggs was a healthy and hearty breakfast. In the 40s he was able to double cigarette sales by engineering the removal of cultural taboos that prevented women from smoking.

Since Bernays began pioneering the art of public relations in the last century, it has become a science in this one. While local, national and international "news," sports and weather is perverted in keeping with the "bylaws for the incorporated media" (see above), you can bet that everything else is PR packaged as newsóand the reporting outlets are paid to print or broadcast it.

We recommend you see the DVD or read the book, "Toxic Sludge is Good For You" or read the book, "Trust Us, Weíre Experts"óboth by Sheldon Rampton and John Stauber. You will then understand why our economy depends upon millions of people buying poison while believing itís medicine. ~DWH



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